“In five years, YouTube has redefined media culture by changing the way the world creates, distributes and watches video. Online video is exploding not just as a medium, but as an art form, and we’re proud of the originality and innovation that YouTube has fostered among our users,” an announcement on the YouTube blog read.
“We want to celebrate phenomenal video-makers and recognize the creative potential of the medium. So today we’re collaborating with the Guggenheim Museum to discover the most creative video in the world, and showcase exceptional talent working in the ever-expanding realm of digital media: YouTube Play: A Biennial of Creative Video,” the announcement added.
The first edition of YouTube Play is now underway. Creative people from around the world are encouraged to submit their creations by July 31st. With a month and a half at their disposal, video creators should be coming up with some interesting pieces.
There is no particular theme or style that is encouraged, anything goes. This is true for the subject matter and it is true for the technique used. From music videos to stop-motion animation, every video will have a chance to be picked.
After the submission period is over, a jury of experts in art, design, film and video will choose a number of videos, 20 to 25, which will then be presented at the Guggenheim Museum in New York on October 21, and at the same time at Guggenheim museums across the world at Bilbao, Venice and Berlin.
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| Source: http://s.ytimg.com/yt/img/doodles/ytplay-vfl-dmIHV.png |
